Professional Media Studies Degree
- April 11, 2020
- Posted by: Rayat Bahra
- Category: media studies
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With an abundance of information all around us, we find that anyone gets published anywhere they wish. Though this enables them to express themselves freely, yet, sometimes it accesses fake news or circulates biased opinions without any verified facts.
Therefore, qualified media specialists are required who have strong ethical and moral principles who can share facts and figures without bias or for the gain of self or corporate.
In the digital day and age, media studies have seen an upsurge and so, a study in Bachelor’s or Master’s in Media Studies has become the most dependable course. Media and communications give an overview of the way our history has left its effects the society and the way we can communicate messages in varied ways. The course draws elements from social sciences and humanities and offers a plethora of guidance on mass communication and communication studies.
There are 4 key concepts of Professional Media Studies Degree:
- Media language – expression through short messages, images, audio, etc.
- Representation – interpretation of an event or a situation
- Audience – developing a sense to connect with the target audience
- Institution – the organizations that create media and how their funding and ideology impact their work
What you get to learn
The degree offers a range of topics that primarily depends on the university that you select.
Introduction to theories and research related to exploring how society has evolved over the years forms a major part of the first year. In the second and third years, extensive research and exploration in the media related to the war, crime, politics, feminism, sports, etc. are covered. Further techniques to make films, documentaries, online media, etc are also covered in the course. Some of the courses also offer a dissertation in the third year.
The degree can be split into two categories:
Traditional or legacy media: radio, television, movie, traditional advertising, publishing, etc.
Contemporary media: social media, online advertising, independent movies, Smartphone applications, video games, etc.
What you should study
Since not all schools offer media or communications study, yet, even if one has had education in social sciences and humanities that would be helpful as well. Regardless, if one has a passion for media then also one can pursue this course.
What to do after graduation
Even though one may immediately think of media careers like films, television, radio and other types of journalism as a natural succession to the course, yet, there are other career options one can choose from like publishing, local government, marketing, public relations, theatre, and education.
Online Media Studies
Studying online offers immense flexibility as it allows you to create your schedule to study. Online classes provided by the institutions are available on online streams and therefore, one can access them at any time and watch them multiple times.
Along with that, one can also keep a job to secure a career in the field in the future. A job not only provides you with the necessary experience but also helps you upgrade your skills through real-time working exposure. And once your course is completed, it paves your way for promotions.
Despite media studies being a cool and interesting field, the truth is that the way ahead is paved with an equal amount of hard work. Experience in the field is vital to get a head start.
Here is what one can do –
Build up a portfolio of work like radio, television, newspaper, PR or advertising hunt for part-time or summer placements. Any amount of voluntary work is good too
check with your University if you can extend yourself at their radio station, paper or publication
look for internships at media and related companies
Having a little work experience can help you develop practical and professional skills and aids in making industry contacts.
Now let us discuss the kind of profiles that you can eye on once your studies and the relevant experience is done-
Digital Marketing Specialist – Help companies grow their brand awareness and advertise their products and services.
Media Planner – Every company requires a media specialist who can plan their advertising strategies and campaigns.
Public Relations (PR) Specialist – For an organization (or an individual) a media specialist can create an image through public relations
Social Media Manager – Since social media is booming presently, this is an area where one can enable and manage a company’s marketing and advertising on social media.
Web Content Manager– In the present times, web content is easily available but can be unreliable. Many companies seek professionals who can ensure quality and quantity both.
A degree in Communication and Media Studies necessarily gives you a great experience and prepares you for your professional life, no matter which career path you may wish to pursue.