This is a one-year part time program approved by AICTE, catering to the needs of pharmaceutical industry. The course content of the program includes subjects of traditional pharmacy along with regulatory, brand management and general management. The program specifically addresses the essentials of skilled and competent professionals in the knowledge economy as well as equips professionals to take on business challenges in the current economy and develop individuals who have an insight into the market place and are aware of global trends. The program’s objective is to impart quality and holistic education for evolving business managers and socially responsible citizens.
Besides traditional learning, the university also sees a need-gap of soft skills and leadership qualities in students. In this regard, the curriculum also focusses on the above traits as well as personality development programs, which forms a part of this course. The curriculum integrates corporate interaction in terms of teaching and ongoing projects.